Our Brand is meant to spread the message that it’s ok to be Tru to you, giving you the freedom to live YOUR life the way you want to. It's about treating everyone with respect and equality, allowing others to be their Tru selves. It’s a philosophy, a way of life. We are all different, but yet all the same. What makes you different is what makes you beautiful. Embrace your beauty, embrace Your Tru You. Do not be afraid of being who you are, who you want to be, and never apologize for being original!
So why did we create Your Tru You? We created it for you. Yes! We created it to be a brand that will ignite a movement of Acceptance, Love and Positivity in this world! We created it for our kids, our family, our friends, our neighbors, and strangers. When you’re walking down the street and you see this logo, know that is a safe place for you to be yourself, know that this brand and those who support and wear it believe you are beautiful no matter what and you don’t need to change for anyone!
Why be ordinary, when YOU can be TRU! We value your freedom of expression, and it’s our mission to create human connection by inspiring people to express themselves. “Never get tired of being your true original self. You are too special to be anything other than a reflection of your true identity.” So, go check out the apparel and join the movement of ACCEPTANCE, LOVE AND POSITIVITY!